This Is What The Analysts Are Saying About Apple’s iPhone 5s and 5c

We looked at what the StockTwits community was saying before and after the iPhone 5s/5c event in these two posts here and here. Today, courtesy of @AnalystWire, we’re sharing what analysts at some of the largest banks are saying:


1.) Goldman Sachs: “If a China Mobile confirmation doesn’t come in short order it will limit the unit upside we had anticipated.”

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2.) Deutsche Bank“Unfortunately, the positioning of the 5C appears to place emphasis on near-term margins over volume and a more aggressive posture in the emerging market / prepaid smartphone segment.”

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3.) UBS: “Downgrades Apple from Buy to Neutral.”

4.) BAML: “Bank of America Merrill Lynch downgraded Apple from Buy to Neutral”

5.) Credit Suisse: “Analysts expressed concern about the lack of innovation and view both the iPhone 5S and iPhone 5C as premium devices. This limits the total addressable market and as a result growth.”

6.) Susquehanna:
“We think the biggest surprise from an investment perspective is that the new iPhone 5C will be positioned as a midrange phone, and won’t provide much near-term help in addressing lower price points in emerging markets, as some had speculated.”



1.) Cantor Fitzgerald: “In our view, this was a historic event for Apple as the company began segmenting the iPhone portfolio for the first time ever with a lower priced iPhone, the iPhone 5C.” 

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2.) Canaccord Genuity:
“Boosted its price target on Apple from $530 to $550 following unveiling of iPhone 5S and iPhone 5C.”

3.) Nomura: “The lowest iPhone price point remains at $450, meaning that Apple has not expanded its addressable market by targeting more price sensitive market segments. A deal with Docomo was confirmed and an announcement regarding China Mobile seems imminent, boosting near-term estimates.”

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4.) Lazard: “The 5C is essentially the 5 with a plastic casing and is priced at the attractive $99/$199 price point for 16GB/32GB of storage. While it’s difficult to argue that there’s a lot of incremental innovation here, we can’t help but highlight the continuation of Apple’s simple yet elegant pricing scheme – significantly marking up NAND memory and generating software-type incremental margins while at the same time lowering the price of the phone by using plastic instead of aluminum.”

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5.) FBR: “Following the tone of recent product refreshes, the new iPhone 5S largely features refinements of the model that preceded it, but some new features, such as a faster processor, better camera features, motion sensor, and fingerprint sensor, could be meaningful upgrades.”


Sentiment on StockTwits remains high, but is down 2% since yesterday’s event:

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