Since we launched StockTwits for IR in early June, we’ve seen a tremendous response from the IR community. Over 125 companies have claimed their ticker and begun leveraging our unique financial distribution for their financial communications. And the list of companies on StockTwits includes some impressive names – PepsiCo ($PEP), Shell ($RDSA), Hewlett Packard ($HPQ), Dell ($DELL), Alcoa ($AA), LivePerson ($LPSN) and eBay ($EBAY) just to name a few. In fact, 10% of the Fortune 100 have already claimed their tickers.One of the most exciting emerging trends that we are witnessing on StockTwits is live earnings in the stream.
Companies are actively posting 10-20 messages during their earnings call that highlight the key points – almost like a “Cliff Notes” for earnings. We believe this is an incredibly powerful tool, as it allows investors to digest earnings in a much lighter format and can draw the reader into the company’s story to learn more. Then to add the viral nature of investors retweeting earnings numbers, companies are finding real value in this new real-time medium.
We are also excited by our partnership with SlideShare, as it allows companies to embed their earnings presentations right next to their stream. Leading companies like Hewlett Packard ($HPQ) and BASF ($BASFY) have taken advantage of this unique feature for their latest earnings call.
One of the recently verified companies that we would like to highlight in this emerging earnings trend is LinkedIn. Fresh off their IPO, LinkedIn is already leading by example right out of the gate. As a forerunner in social media, LinkedIn recognizes the power of social distribution and will be live messaging their first earnings call on StockTwits. Our unique Social Compliance solution, Slideshare integration and financial distribution network were key to LinkedIn’s decision to leverage StockTwits as the social stage for their earnings call.
LinkedIn’s Mario Sundar had this to say about the combination of StockTwits and Slideshare for reporting:
“As a social media company, it was a no-brainer to use Slideshare to share our earnings call slides on our corporate blog. While Slideshare made it easy for our readers and followers to share this content virally, Stocktwits ensured that our status updates and tweets were compliant; both necessary components for an effective social IR strategy.”
Slideshare’s Ross Mayfield, VP of Business Development adds, “We’re pleased LinkedIn is leveraging the new SlideShare and StockTwits integrated solution for Social IR. By sharing earnings presentations and other materials through SlideShare, IR professionals can gain social distribution of their approved content for real time engagement with investors.”
We are in an evolutionary time as investor relations teams are starting to leverage to power of social media. We look forward to supporting many more companies in future earnings seasons to come.
To claim your ticker today, visit StockTwitsIR
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