Four Tips For IR Success on StockTwits
StockTwits is a powerful distribution network built for you to broadcast investors communications across the financial web to the places where your investors, analysts, and all interested parties gather to gain and share information about your company.
For your Investor Relations team, the best way to gain traction and earn trust in the community is via content and consistency. To help achieve this goal, here are four steps:
- Connect an RSS Feed. An easy way to immediately start generating content is to connect your IR Blog, Company Blog, and/or Press Release client. StockTwits will automatically generate messages with the title of your post, a link to it, your company $CASHTAG, and you can also choose to push the message to your Twitter, Facebook, and LinkedIn followers as well.
- Promote and Communicate Earnings Events. In the days leading up to your next earnings report, let the community know to follow your stream on the date and time of the announcement. Send links to the conference call so people can dial in. Then prepare key bullet points ahead of time and publish them while mentioned live during the call. Make sure you’ve covered all the major points.
- Share Product News. Investors crave product news. Products are catalysts. When you’ve got something new and cool in the pipeline, share it with the community. Promote your brand.
- Engage. Social Media is a conversation. Solicit questions for conference calls and answer them. Ask for product feedback. Have contests or giveaways. Make it fun. Be a real person. Members of the financial community appreciate and respect when companies engage them in conversation instead of blasting info at them. This is a chance for your brand to shine.
Each of these steps allows you to effectively build a reputation for transparency, which translates into trust and measurable metrics for your team to get the most of your time spent with StockTwits.
If your company isn’t already using StockTwits to communicate to investors, contact me at firstname.lastname@example.org and I’ll quickly get you set up.
~ Sean McLaughlin (@chicagosean)
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