Examples of Social Best Practices This Earnings Season

The StockTwits community is the best destination on the web to gauge real-time investor sentiment around key earnings releases. And in many cases, you’ll find the company sharing key data points into their ticker streams on StockTwits, delivering immediate transparency and engagement opportunities for their investors.

There are many companies consistently exhibiting Best Practices on StockTwits during their earnings events each quarter. While there are too many to highlight in this post, here are a handful of some of the best companies to follow (with some examples from past quarters) that will help you craft ideas for your own communications strategy:

$FDX FedEx – @FedEx highlighting key headline numbers:

Screen Shot 2014-01-10 at 11.21.02 AM


$F Ford Motor Company – @Ford sharing forward guidance:

Screen Shot 2014-01-10 at 11.23.01 AM


$LNKD  LinkedIn – @LinkedIn shares key product updates in addition to financial data, and uses the StockTwits custom disclaimer/disclosure tool (notice the dcl.sr links, which takes you to their disclosure information):

Screen Shot 2014-01-10 at 11.26.15 AM


$VZ Verizon – @VerizonIR gives their audience a heads-up to watch their stream on earnings day, and they provide links back to the Investor Relations website:

Screen Shot 2014-01-10 at 11.33.39 AM


If you need help crafting your social strategy this earnings season, let StockTwits help. We’re your partners in transparency and engagement.

Happy Earnings Season, all! Good luck.

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