Allan Schoenberg Sits Down With John Lothian to Discuss The CME Group’s Social Strategies
- December 19th, 2012
The CME Group has been an innovator in utilizing social media to communicate effectively and cultivate brand with customers, shareholders and market participants from around the globe.
Executive Director of Corporate Communications, Allan Schoenberg (@allanschoenberg on StockTwits) is responsible for the $CME’s social strategy and he sat down recently with JLN publisher John Lothian to discuss how it has evolved since they first created a Facebook page in 2007.
Schoenberg notes that The CME Group uses StockTwits because of its “laser focus on the things that matter,” and “to focus our conversations and see what people are talking about around our products.”
This is a must watch chock with insights for executives at public companies who are directing corporate communications and evolving social strategies.
Source: Allan Schoenberg on the Evolution of CME Group’s Social Media Strategy via MarketsWiki.TV
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