How The Economist Can Participate in Social Media

• ppearlman
• December 23rd, 2009

Earlier this week, The Financial Times reported that the The Economist plans to increase its social media presence significantly on Facebook and Twitter.  They write:

Ben Edwards, publisher of Economist.com, hopes that Facebook will help his site acquire new readers and develop a “deeper level of engagement” with existing ones.

“We have a mission online of being the foremost destination for global discussion and debate, which is a social proposition,” Mr Edwards told the Financial Times.

This is great sign. Financial media are becoming more aware that social media is a great way to meaningfully connect with their audience and critical strategically.

At StockTwits, some great journalists are already a part of the community.  Guys like Tom Keene from Bloomberg, Aaron Task from Tech Ticker and Mike Huckman from CNBC all get it.  They are all awesome.  They share great ideas generously and in real time with our community and get great information and questions in return.

They build trust and brand over time and our community loves them for it.

All Ben Edwards from The Economist needs to do is have his writers follow StockTwits on Twitter and begin using the $ tags when they tweet smart market related information.  Sure they can share links to articles they have written too but the real value is in the interactions and the short bursts of goodness which occur in the moment which enlighten.

Over time, this is a can’t miss strategy to engage the largest by far and growing financial community on Twitter obsessed with every nook and cranny of markets.  And its simple too, just join in and participate.

@ppearlman

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